To marketing activities:
i.e. the elaboration and processing of data by Fir Italia Spa for marketing purposes referred to under point b) of these guidelines, via the foreseen processing methods, i.e. paper-based, via automated and telematic means, by ordinary or electronic mail, telephone and any other computerised means.

To profiling activities:
i.e. the elaboration and processing of data by Fir Italia Spa for the purposes of profiling referred to in point c) of these guidelines, relating - by way of example and not exhaustive - to consumption and other habits, behaviour, consultation and use of the website.